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[table]) k. b/ M6 q* a* `$ I% B
[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
6 Y9 T) w: j# k" L- C
: g9 N' X2 d5 `3 W! q 最具潜力彩民- V) |3 Z% v, }( [
9 {& \" R9 w6 n6 u, Q
休闲性群体
6 ?9 G! t( F' P \+ A) j0 V- U2 ~- ~( Z1 z
月收入5000元以上
' ^8 x: l7 \8 a/ l1 y9 X
) e+ R* R+ H. Z3 c$ w* b) |1 j 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
/ z" O9 Q5 B) t5 c5 X3 O/ u+ {( |
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。. K P: n4 Q3 O5 P. M" `) Y4 A
& w+ H2 U7 z! g# b* r8 ? 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。$ [( x' \, f9 O9 g. i2 E; {
1 g- E* l O# a6 k
最敢花钱彩民% |1 O$ Q4 M. V) l6 v! D
9 `& ^' U5 B1 i6 O$ { 娱乐性群体) R# {3 H! g$ W8 |
. i* B% B) L* G; x, ]9 f' B' M& T
月收入3000元至5000元
) Q/ J9 B5 @ }+ U: M/ D" Z9 P. h
8 w8 s( y0 U# p! @6 a8 Q3 w3 q 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。: [* Y* _( d! T; R+ o; [
' \3 ?9 y. X. f# t) V* M 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。! U; j* P, r3 S
; Y' n8 ^: U! A2 x3 W- {* T- ~ 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。1 k+ V" T0 B' h! d. Y4 L
* D% V3 q# M6 g6 W$ f* c
最有目的性彩民
, ~4 x6 O3 K" W5 r; y
; [3 ~6 W: f2 k0 W, H! v7 D 改善性群体
9 g" v4 q% f* ]$ G5 v; M+ k K. I( I# l* G
月收入3000元以下 [5 ?2 ^2 d2 D) D9 K& ~4 c$ q
: U6 m" q# S: n0 X 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
2 Z. v% L9 a3 H5 P' V0 B" F& D6 f
/ L m' `* ]7 O3 z- v. g 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
/ p9 b. \5 I+ H7 Z4 w
% w5 l+ z m$ e. F) u- ] 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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