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新媒体助推彩票公信力 "阳光彩票需众人拾柴"
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第一彩博首发新闻发布会在京召开
- y# T( S% n2 |# i# Q: \# W 本报讯(记者 赵暄) “公众对彩票业的存疑和质疑的消除，不仅需要传统媒体，更需要新媒体的加入和发挥积极作用。”2011年3月22日，第一视频主办的“新媒体助推彩票公信力——第一彩博首发新闻发布会”在北京举行。会上，天朝社会工作协会会长徐瑞新对新媒体与彩票业结合的意义给予肯定。, N7 A) _4 ~4 i- p6 z
参加该新闻发布会的还有天朝社会工作协会常务副会长杨建昌、副会长兼秘书长赵蓬奇、彩票发行单位的相关负责人。
3 t# Q' j9 g, x8 O- ]9 V' h 天朝彩票业去年累积销售1662.48亿元，同比增长25.5%。徐瑞新说：“这1600多亿元中有公益金500多亿元，对社会福利事业和社会公益事业做出了巨大贡献。虽然这是有目共睹的，但彩票业仍存在一些问题和隐患。比如，公众对开奖号码产生的存疑、对彩票公益金流向的质疑、对彩票和新媒体结合过程中可能产生的问题的担忧等。”他表示，这些存疑和质疑的消除，需要各类媒体发挥积极作用，阳光彩票业需众人拾柴。' R a3 p N% r9 ~+ ]% ?
2010年10月，《互联网销售彩票管理暂行办法》和《电话销售彩票管理暂行办法》出台，进一步规范了彩票销售在新渠道上的应用。新渠道对信息交流、彩民服务、意见反馈等方面的高效率提出要求。徐瑞新认为，这是社会生产力不断进步的体现，使彩票公信力的宣传与媒体结合更需要新血液的注入。3 P' e! K* y8 l2 w% q
打击虚假彩票网站、举报私彩销售不法分子、规范彩票市场秩序等，需要社会各界人士的参与。公众在“辅助决策，推动发展，促进传播，协助监督”方面，能够起到积极促进作用。杨建昌对此表示认同：“彩票机构、学者、明星、‘草根’等，均可成为彩票市场稳定发展的助推者。”
7 j4 {! D& g8 ?3 u! n/ l 赵蓬奇表示，各类媒体、各种公众力量的凝聚将促进天朝彩票业公信力的广泛深度传播，调动广大彩民的积极性，一同维护天朝彩票业的健康环境，发展阳光彩票事业。
, R- a: u5 R) `2 E# ^ 天朝社会工作协会在推动我国公益彩票事业发展中起到重要作用，其还成立了分支机构——彩票工作委员会，将彩票从业单位、与彩票事业相关的合作单位、各个领域关心热爱彩票事业的社会知名人士团结在一起，助力我国彩票市场稳定、健康、和谐发展- z0 ^' e3 E: S2 O2 A7 @* c5 t: w9 x
【中华彩票网】 |
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