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黑龙江召开体彩经验交流会 “顶呱刮”高歌猛进
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“黑龙江省顶呱刮即开型体育彩票保持着市场领先地位，取得了显著的销售业绩，通过发行顶呱刮彩票，已成为黑龙江体彩为公益事业筹集资金的有力方式。”从4月23日在牡丹江召开的黑龙江省即开型体育彩票经验交流会获悉，以NBA主题即开型彩票为代表的“顶呱刮”各种新票种，深受彩民和公众喜爱，而即将上市的面值20元、头奖达百万元的新票种，也将为黑龙江彩民带来更多丰富的购彩体验。% U/ ? D( v+ y8 u! _
据从会议了解，在2010年黑龙江即开型体育彩票市场份额一路领先的形势下，今年第一季度，黑龙江体彩在即开型彩票的市场份额上依然“领跑”，以超过六成的市场占有率保持着顶呱刮的销量和品牌优势。“特别是今年NBA主题即开型体育彩票，这一经NBA天朝授权由体彩独家发行的顶呱刮新票种，既具有顶呱刮好玩、好中的特点，还具有收藏价值，一上市就受到了广大彩民和公众的热力追捧，甚至出现了供不应求的现象，加上NBA彩票在上市同时推出的“超值大礼包”、“劲爆奖上奖”和“挑战投篮王”等营销活动，在黑龙江省各地掀起了一股‘NBA彩票热’。”省体彩中心即开型彩票负责人介绍。4 {9 b0 O* c9 X M
会议透露，以推陈出新为玩法特色和优势的“顶呱刮”即开型体育彩票，今年还将不断推出不同主题和风格的多款新票种，除了已上市的NBA主题10元票和5元票外，顶呱刮将在近期推出一款全新的20元面值票种。业内人士估计，按照顶呱刮奖金设置的惯例，这款新票种头奖将达到100万元，从而使黑龙江省即开型彩票百万大奖游戏再添新丁，丰富黑龙江公众的购彩、娱乐内容。
$ {) P, ^0 \0 y+ d# n 牡丹江市2010年即开型体育彩票销售额为5464万元，今年一季度，全市销售即开型体育彩票1511万元，增长率达58.22%，销量位居全省前列。会上，作为在即开型体彩销售上取得突出业绩的代表，牡丹江市体彩中心介绍了在户外销售、渠道拓展、网点包装等方面的有益经验；在全国即开型体育彩票形象展示评比中，被评为全国十大金牌店之首、牡丹江市编号为07023的体彩销售点业主，也与与会代表分享了其成功之道。(张凯） |
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