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2011年竞彩销量冲破120亿元 年增长率高达103%
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截止2011年12月31日，竞彩(天朝体育彩票新单场竞猜游戏)2011年度累计销量达到124亿元，实现了103%的年增长率。在一个没有世界杯，没有欧洲杯，没有奥运会的年份，在美职篮停摆近两个月的不利情况下，竞彩又创造了一个奇迹！; b; `6 i$ Z* N' f
根据最新数据统计，2011年包括竞彩足篮球游戏、传统足彩、传统单场在内的竞猜型体育彩票总销量为218亿元，比2010年增长了47%，其中传统足彩销量65.5亿元，比去年增长4.3%；传统单场销量28.6亿元，增幅达到了20.3%，竞猜型彩票整体销售额净增近71亿元，其中63亿多元来自竞彩。/ u" y1 _. [ w$ M- t( d% J5 k
2011年竞彩足球游戏销量达到105.87亿元，比去年增长了107%。在没有世界杯、欧洲杯等重大赛事的情况下，实现如此大幅增长尤显难能可贵。在欧洲五大联赛夏歇期间，竞彩开售中北美及加勒比地区金杯赛、女足世界杯、美洲杯等重大赛会，同时加强对日职、美职、巴西甲、挪超等不跨年赛事的推广工作，丰富彩民的赛事信息渠道，有效避免了赛事空档期带来的销量低潮，在六七月份竞猜型彩票传统意义上的淡季，竞彩月销量仍能保持在8亿元以上。; p# d% I& ~7 | Y8 A. D
竞彩篮球游戏年销量为18.35亿元，比去年增加95%，如果排除美职篮赛事缩水等干扰因素，篮彩年销量翻番应无问题。去年10月、11月，为弥补美职篮停摆造成的暂时性赛事缺乏，篮彩首次开售欧洲男篮冠军联赛、联盟杯两项赛事的小组赛，保证每周30场比赛可以开售，丰富篮彩爱好者的选择。12月底美职篮重新开售后，篮彩迅速恢复到竞彩总销量30%左右的比例。. @; {# d% p6 @/ V9 }
2011年，竞彩还不断改良玩法，推出足球猜比分、篮球胜分差两项单场固定奖金玩法，实现了与国际通行玩法的进一步接轨，同时开售足球胜平负8关，足球半全场、猜比分、篮球胜分差的4关投注，竞彩在市场上引起了强烈的反响。
$ F" S7 L- _3 }* W+ N6 P$ r, T 2011年，以足彩十周年为契机，竞彩推出了包括足彩十周年征文、风云足球争霸赛、竞彩专家全国巡讲等丰富多样的系列营销活动。在总局体彩中心的领导下，在各级省市体彩中心的配合下，张路、陶伟、贺炜、徐阳、于嘉等知名央视主持人作为竞彩的形象大使，走遍大江南北，与各地彩民侃球聊彩，不仅丰富了彩民的娱乐生活和赛事只是，还倡导了积极、健康、向上的体彩文化，充分展示了体彩事业的公益本质。
* P' M% C8 S: k4 a3 Y+ ` 新闻来源：搜狐体育 |
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