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区块链物流公司唯链基金会（VeChain）与UFC（终极格斗锦标赛）签署合作伙伴关系协议，唯链（VeChain）的营销资产将覆盖全球约 9 亿观看赛事的家庭。 ; k( _4 x8 O# s; s
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" g/ ?9 Q% p' Q图片资料来源：cointelegraph . x, Q0 M% B' y- J9 d- Y1 d
6 l9 t1 B _; F4 C! p* m近期，区块链物流公司唯链基金会（VeChain）与UFC（终极格斗锦标赛） 签署了一项五年以上的营销合作协议，协议价值近 1 亿美元。唯链成为 UFC 有史以来第一个 Layer 1区块链合作伙伴。 # n4 l0 i& V" W9 Z7 D7 M
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UFC是MMA（综合格斗运动）最大的推广者和活动组织者，唯链（VeChain）的链上营销资产和品牌将整合到UFC的社交媒体、现场赛事、场内外推广等领域。 . j* z o3 _; g4 a
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UFC 全球合作伙伴关系高级副总裁保罗·阿森西奥表示，由于这笔交易，使UFC在2022年 的赞助收入比2021 年增长了 30%。
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4 t0 \: x9 f4 C4 y6 T# X |6 i合作伙伴协议立即生效，唯链的营销资产将于本周六 6 月 12 日在新加坡举行的 UFC 赛事中开始出现。 ) s7 H$ s: A, y/ J$ q
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UFC新加坡赛事 图片资料来源：Google + N/ Q8 ~5 @. O/ s& c
0 K) l: G4 B% h# M& R$ d唯链是一个以业务为中心的第 1 层生态系统，重点是供应链跟踪。据唯链的财务数据分析，其在今年第一季度的开支相对节俭，而该合作伙伴协议成为今年以来最大的支出。5 月份发布的一份财务报告显示，作为一个掌握12亿美元的机构，唯链基金会在第一季度仅花费了约 400 万美元，营销支出不到 66 万美元。 0 Y# P: |! |$ J. D
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唯链表示，此次合作是“UFC 历史上超过以往任何一家赞助商的顶级合作”，UFC官方估计唯链的品牌将覆盖 175 个国家的 9 亿电视家庭。 7 A3 B l0 o2 |. W
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作为交易的一部分，唯链将拥有 UFC 的官方格斗比赛排名的冠名权，现在称为“唯链支持的 UFC 排名”，以及UFC所有赛事和参赛选手的NFT铸造和发行权。 ' _: @: k9 R1 p6 b6 D: z" e
! P; a! E) P+ N2 b. ]9 F, ]; D/ p唯链旗下两家公司将为 UFC 的社交媒体和其他数字平台创建链上内容，UFC 估计这些平台将覆盖观众以外的 2 亿人。唯链的年度“品牌大使基金”还将为参与唯链营销活动的 UFC 运动员提供资金支持。 : v6 m) Z l6 N6 k7 B3 j+ m! y5 j- B
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+ r2 e9 O- q0 K+ Z: R$ G; C图片资料来源：thecryptobasic
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来源：金色财经 |
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