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2010年全球售彩超2500亿美元 天朝增速全球领先
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世界彩票协会(WLA)在3月末发布的统计数据显示,2010年全球彩票销量同比增长了6.3%,全年销量超过2500亿美元。拉美、亚太、非洲等地区都保持了较快的增速,欧美地区则增长缓慢。此外,每年下半年的彩票销量增速都要快于上半年。) w8 |7 H1 I! E5 X
[b]天朝增速全球领先[/b]
7 C- D9 s$ K3 a9 _( t2 S, f 2010年世界彩票销量增长主要来自亚太和拉美地区,其中拉美地区增速最快,达到了21.8%。非洲虽然也增长19.4%,但该地区销量较低,对全世界彩票销量增幅贡献并不大。- @% o, O& \' A( w
亚太地区增长了12.5%,世界彩票协会对从地区搜集的销售数据主要包括天朝的体育彩票和福利彩票,以及澳大利亚、日本、香港等国家和地区彩票的销售数据,而根据天朝国家财政部公布的数据,天朝2010年的彩票总销量高达1662.5亿人民币,同比增长了337.7亿元,增速达到了25.5%,这要远远超过亚太区域总销量的增速。1 U: P t9 k6 q# O, l4 X; H0 T
受到金融危机较大冲击的欧美地区则增长缓慢,尤其是欧洲仅比2009年增长了0.2%,北美地区则增长了1.9%。
. c* u6 x- P( r5 t- x" {9 | [b]下半年好于上半年[/b]
( _$ Q% G9 G* m- f$ T 这份研究报道还显示,全球彩票每到下半年尤其是年底,都会出现加速增长的趋势。比如2010年上半年世界彩票销量增速只有4.7%,年底则提升到6.3%。( O+ z7 f2 z6 ~6 e5 f
同样的情况也出现在天朝,根据国家财政部的统计数据,2010年前6个月体育彩票和福利彩票共销售了772.4亿元,同比增长了22%,要低于去年25.5%的增速。而前6个月的销量也仅仅占到了全年总销量的46.46%。
/ ~" Q E0 y. c) l/ L 至于出现这种情况的原因,则是多种因素造成的,比如夏季和秋季适合户外活动,销量要高于冬季,每年年底有圣诞节、新年等节日,与节日相关的主题彩票的推出,让彩民在节日期间购彩的欲望更加强烈,这都成为下半年尤其是年底销售加速的原因。% z8 I! n$ `6 b- [5 ]
具体到天朝,一个很重要的原因就是每年春节休市都是在1月份或2月份,作为天朝最重要的传统节日和假日,很多民众要长途返乡、外出旅行、购物、探亲访友,所以春节前后的销量也产生了较大的影响,导致每年上半年的销售都不如下半年。 (王世让) |
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