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集合优势资源 形成互动——竞彩专家巡讲新亮点
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哈尔滨站的竞彩专家巡讲活动成功上演，拉开了“天朝足彩十周年”系列庆祝活动的序幕，也在全国体彩行业中引起了广泛关注，据悉，近日不少省市体彩中心纷纷向总局体彩中心询问如何申请下一站竞彩专家巡讲活动，也许不久的将来，我们熟悉的那些明星专家们就会出现在你的身边。 g! X+ N: d+ N( y0 M" @
截至6月30日，2011年竞彩销量已近60亿元，达59.99亿元，比去年同期增长41.68亿元，同比增幅达227.8%，仅用6个月就已接近去年全年60.98亿元的销量。如此销售成绩的背后也显示了竞猜型体育彩票游戏的强大上升势头和良好的市场前景，但是值得关注的是，在几年前如何提高竞猜游戏活力，寻找新的增长点的要求还非常迫切，但是随着竞猜游戏的相关管理部门巩固传统足彩游戏市场，发展新单场游戏的举措稳步实施，全国竞猜型体彩游戏市场重新找到活力，目前全国竞猜型体彩的增长幅度再度让人们仿佛回到了2001-2002年前后的足彩黄金时代。
) m4 D! K2 ~3 \" j `/ [4 [" z. d1 C 如此良好的形势正是来自总局体彩中心与各省市体彩中心的共同努力，竞猜游戏独特的知识要求和技巧要求让相关营销活动和培训活动难度远远超过其他彩票玩法，这既是其独特魅力，也是其营销过程中的难点所在。目前竞彩游戏最好的市场推广营销方式依然是通过知名足球篮球记者、解说员和评论员等明星专家们现场参与营销活动，在取得良好宣传效果的同时，这些掌握国际足球篮球比赛一手信息，有独特见解和长期实践经验的明星专家也会为彩民带来实实在在的帮助。而对于很多省市而言，举办类似的营销活动需要投入一定的人力物力，需要相当好的球迷基础和组织协调能力，因此为了帮助各省市体彩中心进行高质量高水准的竞彩专家营销活动，为了有力的促进各省市竞彩游戏的宣传推广，提高彩民认知度和品牌忠诚度，打造竞彩市场，总局体彩中心举办的此次竞彩专家全国巡讲活动如期进行。
# p" q% b/ q4 }9 u 在刚刚结束的哈尔滨站活动中，现场共邀请了200余位彩民、销售员、业主到场参与，他们大部分都是当地竞彩的骨干力量，他们在现场接受了专家们的讲座和互动交流过程后，可以把许多有意义的东西带回自己的工作中，可以影响和提高更多的竞彩爱好者。哈尔滨活动分为专家在竞彩店与彩民交流、专家推荐和购彩、专家专场讲座三个组成部分。总局体彩中心充分考虑到了彩民的接受程度和交流方式，用最贴近彩民，获得彩民认可的方式深入彩民当中，专家活动不是高高在上，而是与彩民亲密接触。而在现场活动中，专家还耐心地解答了彩民、销售员、业主提出的“如何借助球队实力判断比赛胜负情况”、“如何丰富自身足球知识来提高销售技巧”、“球队胜负与天时地利人和三个因素的判定”、“美洲杯黑马球队判定”、“日本女足在世界杯上能走多远”、“数据的变化与比赛胜负的关系”等等问题。由此可见，彩民最关注的依然是和竞猜有密切关系的问题，这些问题的掌握对于彩民熟悉了解竞猜游戏规则，掌握中奖技巧有着重要作用。而以记者所见，明星专家们的回答更是有自己的独到观点，很多问题的答案角度新颖，让人印象深刻，作为彩民，确实可以从中收获很大。
9 Z$ \% r, O/ y5 [+ R! p Z4 J: G# } 在活动结束后，黑龙江体彩中心和哈尔滨体彩中心的精心组织给大家留下深刻印象，让彩民享受竞猜游戏的丰盛大餐，没有省市体彩中心的上下互动，协作努力，一次成功的竞彩专家全国巡讲活动也不可能成功完成。! |" j) z: D) B
总局体彩中心为了推动竞彩游戏的发展可谓不遗余力，借助相关优势资源，形成组合拳，打出团队配合，调动了省市体彩中心和业主、彩民的极大热情，在潜移默化中，在一点一滴里，积累塑造着竞猜型体育彩票的发展之路，也让我们有理由期待下一次更精彩的活动。(杨天婴) |
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