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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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9 n; B( l" r5 v' b$ n+ z[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。1 [) T, B/ d3 S. H! W2 s
2 ~1 L- N% |. J
最具潜力彩民
4 e7 B4 ^' B) r: H
! y- y4 z! X! x Q 休闲性群体
# n( w, z8 e. J+ b" P; M8 G/ C* a& V- ~1 l5 y
月收入5000元以上
* r- T8 o3 d4 X/ u( e3 v ]3 z5 d* ~1 e- [' A6 k! p3 P, ^3 s `
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
( [# I0 ^- j" z; u6 X* l% ^0 q+ Y- O* B
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。 P8 p1 z ?6 x; ?7 k l3 o
) U" `& n8 a3 W; U, g- \1 V
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。/ i) [/ f) Q8 X4 R* [
9 o+ p: m# G+ B L: L0 g5 `
最敢花钱彩民/ g- A$ X8 h) e. G* w8 s9 E, u9 {
& j" g; w, q [3 k 娱乐性群体2 \# ]/ e S$ t+ [6 ?" E! _3 `
& ?, A$ w* i; F% ? ~# g0 v' Z
月收入3000元至5000元7 U3 r& p7 z8 m# [* n
& h s( A* @ D2 q
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。) u& N* q# M1 }* Z5 I- U$ z: P
! B$ G' l" f$ B) T# j) m" v 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
& o5 u. m# Y, }5 |$ t) A) K- P& T4 }8 o* i; t
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。% b3 n L. _! l" O! c* f
9 }* m' T& h }* N- m! y4 i
最有目的性彩民# ]) v: S0 t- o. t2 l
9 h2 p8 a' O: d! v8 n4 A& l; B 改善性群体
0 _) f; U; G* z9 v; ?" Y9 P* G2 m6 O3 R5 ]$ a5 H7 Q+ I6 P
月收入3000元以下
" F" I2 Q+ ^& G4 I$ ?. F5 q- p1 ?3 A* i# {, |9 [% W" A
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
" k. _ G0 P: n) s: S y5 _8 B) ^5 D. H( d" E
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
* t' Z4 W* t% a/ e/ U( r2 D
D) L( b( ?# x, q 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]( P4 V3 {3 `& `) H7 T0 t) U
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